Primaris Custom Homes is a luxury custom homebuilder and remodeler based in Henderson, Nevada. Since 2007, we have built and remodeled high-end homes throughout the Las Vegas Valley with a focus on craftsmanship, trust, client experience, thoughtful design, and long-term relationships.

Our work is personal, detailed, and relationship-based. We work with clients, architects, designers, developers, and referral partners who value quality, communication, detail, and a high level of care throughout the entire building process.

The Director of Sales & Brand Development will be responsible for helping drive the Primaris pipeline by building relationships, creating new client opportunities, strengthening referral partnerships, expanding brand awareness, and helping introduce Primaris to the right people in the Las Vegas luxury home market.

The right person will be polished, confident, highly connected, organized, proactive, and capable of representing Primaris at a high level. This role is about creating opportunities, not waiting for them.

Business Development & Pipeline Growth

• Actively generate new business opportunities for Primaris Custom Homes.
• Build, manage, and strengthen a pipeline of qualified potential clients and referral partners.
• Leverage existing relationships and personal networks to introduce Primaris to the right people.
• Identify opportunities for new custom homes, luxury remodels, show homes, developer partnerships, and strategic collaborations.
• Track leads, referral sources, introductions, follow-ups, and next steps.
• Help convert relationships and conversations into signed projects.

Relationship Building & Referral Partnerships

• Develop and maintain strong relationships with people who can refer, influence, or connect Primaris with potential clients.
• Stay connected with past clients, current clients, architects, designers, realtors, developers, vendors, and community partners.
• Create a consistent outreach strategy to keep Primaris top-of-mind with the right people.
• Represent Primaris in a polished, professional, warm, and authentic way.
• Help create referral partnerships that produce consistent, high-quality leads.

Sales Leadership & Client Development

• Support the sales process from first introduction through signed agreement.
• Help qualify potential clients and projects to determine whether they are the right fit for Primaris.
• Lead or support introductory calls, client meetings, project discussions, home tours, and follow-up conversations.
• Work closely with ownership and leadership to move potential opportunities through the pipeline.
• Help create a strong first impression that reflects the level of care and professionalism Primaris is known for.

Brand Development & Market Awareness

• Help increase awareness of Primaris Custom Homes in the Las Vegas / Henderson luxury home market.
• Tell the Primaris story in a way that feels authentic, elevated, and relationship-driven.
• Identify opportunities for brand exposure, community involvement, partnerships, media, events, and strategic marketing.
• Make sure brand development efforts connect back to pipeline growth, relationship building, and qualified opportunities.

Events, Tours & Client Experience

• Support private home tours, project previews, open houses, client appreciation events, referral partner events, vendor events, and community gatherings.
• Use events and tours as strategic tools to build relationships and drive qualified opportunities.
• Assist with invitations, guest lists, communication, event details, follow-up, and next steps.
• Make sure every event or tour has a clear purpose and follow-up plan.

Organization, Follow-Up & Accountability

• Maintain an organized sales pipeline and lead tracking system.
• Track all active leads, referral sources, introductions, opportunities, follow-ups, and next steps.
• Provide regular updates to ownership on sales activity, new relationships, pipeline movement, and upcoming opportunities.
• Help create repeatable systems for lead follow-up, referral partner communication, client outreach, and business development.

• Highly connected in the Las Vegas / Henderson market.
• Relationship-driven and naturally good with people.
• Polished, professional, confident, and well-spoken.
• Comfortable working with high-net-worth clients and luxury referral sources.
• Sales-minded without being pushy.
• Proactive, self-motivated, and accountable for results.
• Strong with follow-up, organization, and long-term relationship management.
• Comfortable attending events, making introductions, and building strategic relationships.
• Able to represent a luxury brand with warmth, professionalism, and discretion.
• Excited to help grow a company and play a major role in its next stage.

• Luxury real estate
• Custom homes or high-end construction
• Interior design or architecture
• Development
• Luxury hospitality
• Private clubs
• High-end sales
• Relationship-based business development
• Wealth management or family office relationships
• Luxury brand partnerships
• Community relations or event-based business development

• A growing pipeline of qualified custom home and luxury remodel opportunities.
• Consistent introductions to potential clients and referral partners.
• New relationships with high-value people in the luxury home market.
• More qualified sales meetings and project opportunities.
• Strong follow-up on every lead and opportunity.
• Strategic events and tours that lead to real conversations.
• Increased brand awareness in the Las Vegas / Henderson luxury market.
• A measurable impact on company growth.